ZOOPLA BRAND LAUNCH

PROJECT

Zoopla is a property website and app. During my time at Albion Advertising Agency, we worked on a pitch for the Zoopla account.

CHALLENGE

Competing with industry leaders like Rightmove, Zoopla required a re-brand and a re-launch of their website as well as outdoor posters for London’s transport network.

SOLUTION

Our teams solution was to propose a “Smart” Zoopla – a platform that empowered users with intelligent ways to search for their dream homes. By providing added knowledge, we aimed to engage our target audience. The resulting adverts combined fun, wit, and smart information and illustrations, emphasising better ways to explore properties. We secured the pitch and delivered a compelling final creative output.