CHINMAYA MISSION - REBRAND

PROJECT

Chinmaya Mission, an organisation dedicated to preserving ancient Indian scriptures and teachings, wanted to rejuvenate their brand.

CHALLENGE

The challenge was to create a brand, balancing reverence for tradition and rich heritage with a fresh, engaging appeal for a contemporary audience.

SOLUTION

We first incorporated the founder’s signature into the new logo and then created a brand personality which would invite people who were drawn towards introspection and growth and ancient wisdom. The comprehensive branding guidelines which we created, ensured consistency across collateral including flyers, posters and visual designs for the launch of their new website.