TOURISM INFOGRAPHICS

PROJECT

The Australian Caravan Industry Association’s mission is to lead and promote sustainable tourism in Australia.

CHALLENGE

After conducting extensive research and developing a comprehensive report, the team aimed to share their unique findings and insights at one of the largest hospitality conferences.

SOLUTION

We created digestible and visually friendly infographics highlighting key statistics. The final outputs demonstrated how effective visual communication can summarise complex information, making it easily understandable. During the conference, the design handouts significantly increased engagement as well as on social media. The successful graphics led to a further commission to design their Smart City Project Proposal relating to the environment and new technology.